Plastic has become a hot topic around the world. The material has inspired several debates regarding its continued use despite the environmental risks it presents. Because plastic is non-biodegradable, it continues to populate landfills and pollute different bodies of water.
Government bodies have taken action by implementing new regulations that limit the use of plastic on the national level. The private sector has also adopted practices to curb its dependence on the offensive material. It is the latter that presents the most promise, especially when the ones leading the trend are small to medium business owners.
The Impact of Small Business in the Promotion of Sustainability
The proactive involvement of business owners in the promotion of sustainable practices champions the cause on a grassroots level. Dairy owners, for instance, have direct contact with their customers which provide familiarity and a sense of community that is inherently absent with supermarket chains. This relationship between the business and the consumer stimulates discussions that can encourage efforts towards strengthening sustainability efforts within the community.
Going Green Improves Business Performance
The use of marketing promotional items to raise brand awareness is nothing new. When used correctly, it effectively advertises your business to existing and prospective customers. With the adoption of sustainability into your business model, how can you responsibly advertise your store? The answer lies with reusable bags.
1. It is a cost-effective advertising technique.
When you invest in eco-friendly bags, you reduce the amount you spend on single-use packaging. The reusability of the former encourages customers to forego the latter. When it bears the name or logo of your dairy, it transforms into a promotional item that is inexpensive and long-lasting.
2. It gives people a positive impression of your store.
The global call for sustainability has made consumers appreciative of even the simplest practices. Switching to reusable bags will give existing and prospective customers a positive impression of your business. This can lead to an increase in sales and an overall improvement of business performance as more consumers support businesses that are environmentally responsible.
3. It integrates your brand in your customers’ daily routines.
A reusable checkout bag made with high-quality materials will be used for purposes other than carrying grocery items. Its integration into your customers’ daily routines improves brand recall and encourages brand recognition in prospective customers. It is also a convenient way to advertise your brand without the usual costs associated with flashier marketing materials.
Reusable bags as promotional materials results in two main outcomes for your store: (1) it strengthens your commitment to sustainability and (2) it promotes your business in a positive light. Both of these will have an impact on your business performance in the long run.
Customised Reusable Bags from T&D Print
T&D Print has high-quality reusable checkout bags that can be customised with your store’s logo for multifunctional advertising. As an established design and print company, we have the equipment and expertise to create personalised bags for your business. Our sales team will gladly assist you with any enquiries you might have about our products and services.
For more information about our reusable bags, call us on 09 438 1194 or send an email to firstname.lastname@example.org. Click here for a quick quote on any of our products and services.
Every business owner wants to grow their company and surpass their competition. This means using different strategies, from enhancing products to improving the company’s marketing efforts. There are several marketing platforms that produce effective results for businesses; one of them is promotional products.
Promotional products can be as small as keychains or as functional as flash drives and a company umbrella. These items have your logo and tagline and are given away to introduce your company and encourage business.
Although many companies focus on online marketing, some of them continue to collaborate with reliable suppliers that produce high-quality promotional merchandise. Why do these items continue to be valuable? Here are four reasons:
Cost-effective and convenient
Promotional merchandise allows you to promote your business while keeping your marketing expenses low. It’s a cost-effective and longer lasting alternative to advertising methods like newspaper ads, radio and TV. These items can also be kept and used for future marketing campaigns.
What makes promotional items valuable when is they become part of daily use. You can add your logo and tagline to shirts, mugs, bags and office supplies. This ensures that customers will see your brand every day, and the familiarity makes it easier for them to contact you.
Instant brand recognition
Building brand awareness is essential for a business. When people are aware of a company, they’re more likely to buy from it in the future. Unlike advertisements from traditional and online platforms, your promotional item will remain in your recipients’ homes or offices for a long time. As a result, they’ll remember your company when they use the freebie.
Fosters customer loyalty
Although it’s inexpensive to make, promotional merchandise is effective in reaching many potential customers. It’s easier for them to learn about your brand if you give them something free with your logo and contacts.
Studies also show that promotional items encourage better recollection and brand recall. According to a 2016 study by the Advertising Specialty Institute, a majority of people are more likely to do business with the companies that give them gifts. Customers who receive freebies also serve as brand ambassadors when they use the items regularly.
Aside from attracting first-time buyers, promotional merchandise is also useful in cultivating relationships with regular customers. Offering personalised items as a token of appreciation helps your clients feel cared for, and they are more likely to continue doing business with your company.
Long-lasting exposure to the brand
Brand visibility is a challenge for many companies, especially with advertisements needing to be adaptable to suit TV, radio, billboard and social media platforms. Promotional merchandise helps give customers a lasting impression of your brand. Applying your logo and tagline to items that people see and use every day helps keep the business at the top of their minds.
Unforgettable brands with T&D Print’s promotional merchandise
T&D Print ensures that your promotional merchandise sends the right message to potential customers. We provide promo products for your marketing campaigns and business giveaways. We offer a wide range of promotional items, including office stationery, shirts, bags and more.
For more information and enquiries, contact 6494381194 or e-mail email@example.com.
Humans are visual creatures. Several studies over the years have found that the human brain has the ability to retain more information through the use of visuals. Businesses have banked on this through marketing campaigns that involve eye-catching images. By familiarising their target audience with their logo and other branded visuals, business owners can trigger awareness and recall that have the potential to result in sales.
But most markets are filled with several products that are similar to one another; standing out has become harder for new brands. By designing product labels that are easily distinguishable from competitors, you are creating a memorable visual that will help your brand be noticed. T&D Print helps brands stand out through its product label services online.
Keep It Simple
Simplicity is key in designing a memorable product label. Incorporating too many design elements will make your label appear cluttered. In keeping the design clean and simple, you are giving your customers all the relevant information without being an eyesore.
Stick to the Brand
Your branding guidelines keep you from straying from your core values. They give your marketing collaterals a consistency that makes it easier for your customers to remember you. Use these guidelines in designing your labels so that those familiar with your brand will recognise your products immediately upon seeing them. This approach also makes the design process easier and simpler.
The influx of sustainable materials has made going green easier for brands. Choosing these types of materials for your packaging is one way of advertising your social responsibility initiatives. With more people choosing brands that practice sustainability, incorporating environmentally friendly materials and practices into the creation process makes you more attractive and marketable.
Keep Up with Trends
Generally speaking, design trends should be avoided. This is because they have a tendency to look dated after a couple of years. However, market trends should be taken into consideration when designing product labels. The rise of social media as an effective marketing tool has spurred the creation of packaging that is easily shareable online. The ability to go viral these days depends on the product itself and how it looks on the outside.
Think of the Customer
A memorable label thinks of the customer. When designing your labels, consider what your target audience will most likely look at first. By keeping only the necessary details for your label, you are decluttering it for your customers. This also allows you to highlight features or ingredients that are unique to your product.
Make It Fun
As competition in the market becomes fiercer, standing out is necessary for your brand’s survival. A well-designed label is able to catch people’s attention long enough to generate curiosity in your product which has the potential to generate sales. A label that manages to follow branding guidelines but still look fun is hard yet achievable. If you are able to find that balance, you can create a label that inspires brand recall among your customers.
Labels That Sell Your Products
T&D Print understands the power a well-designed product label has in generating sales. This is why we offer clients a labelling service that will help them address their needs. We have worked with businesses across different industries, including cosmetics and food manufacturers. We offer digital label printing services to accommodate each client’s specifications at a lower cost and in a timely manner.
For more information about T&D Print and our wide range of services, call us on (09) 438 1194 or send your enquiries to firstname.lastname@example.org.