Effective marketing strategies are crucial in any business endeavour, regardless of the industry. According to the Ministry of Business, Innovation and Employment, promotion is a major element that influences the purchasing behaviour of consumers and increases brand recognition.
One way to boost the brand of your company is through customised promotional products, which is a cost-effective marketing tactic valuable to both new and existing companies. These are usually daily or novelty products consumers use that have the logo of your business or your brand’s message on them — making them ideal for long-lasting advertisement.
If you feel like your brand needs a little boost, listed below are ways your business will benefit from this solid marketing strategy.
Greater exposure of the brand
Brand recognition requires repeated exposure to the company’s logo or slogan. Promotional products work like a business card. Though they may not have your contact details on them, they have the logo and the name of the business, showing off your brand repeatedly to potential customers. For instance, if you hand out 100 products and every one of those is seen by 100 people, you expose your business to 100,000 people. The product helps people remember your brand, especially if it’s something they use every day like a pen or a mug.
Additionally, when other people see a product with the business’s logo on it, they may ask questions about the business. This builds interest in your products and services and increases your visibility.
Adds personal value to your brand’s marketing message
If you know your clientele well, adding a personal dimension to your promotional products improves your brand’s relatability. Making use of an interesting gift or adding a creative design increases the desirability of the item, to the point that it can become a collectable. Multinational corporations such as McDonald’s and Coca-Cola are experts in creating collectables that appeal to their consumers.
One way to do this is to understand what your customers would appreciate. For example, if you’re in the health and fitness industry, T&D Print has a wide variety of promotional gadgets for sports and leisure. Your customers will use them for their daily physical activities and develop a strong association and familiarity with your brand.
Customer loyalty and retention
Customer loyalty goes beyond providing amazing products and services. Sometimes, you need to go the extra mile so that they don’t transfer to your competitors. Businesses thrive on meaningful relationships and promotional gifts help develop strong bonds between the company and their customers. For example, a thank you gift for an order, even if it’s just a small token, sends a strong message that you appreciate doing business with them.
Retention is at the heart of every marketing promotion and often, reciprocity works wonders in the business world. People love receiving gifts, which is why promotional products make them happy. When you offer something to your clients for free, the likelihood of them going back to you is greater. It’s not because they feel like they owe you, it’s because their gratitude forges a positive link that they won’t feel the need to look at other brands.
Make Unforgettable Promotional Products with T&D Print
Looking for people to help boost your brand with promotional products? Here at T&D Print, we offer custom promotional products for your company. With fast turnaround times and efficient service, our aim is to provide your business with top quality printed advertising materials that will set you apart from your competitors. Our range of products and services is always changing, so you’re sure to find what you want for your business.
Get in touch with us today by calling (09) 438 1194 for enquiries.