From being an ice carrier introduced in the 1940s, the humble tote bag has come a long way. It has become one of the most popular alternatives to single-use, environmentally damaging plastic bags.
The tote bag’s eco-friendly materials and affordability make it a valuable promotional item for any brand. If you have made a commitment to sustainability, this product will help you strengthen that pledge.
Eco-Friendly, Reusable Materials
A tote bag is often made of cotton materials or canvas fabrics, which are both sourced from the environment naturally. Both also have a positive environmental impact because of their reusability.
Cotton tote bags are resistant to heat and easily penetrable by a needle, making them an adequate canvas for heat transfer prints and thread work. They can easily bear your company logos and designs.
The only drawback with cotton tote bags is they tend to be lightweight. They are reusable, but they should be used only for light items and handled with care to ensure they last for a long time.
Canvas tote bags can carry heavy items for long periods without the worry of the bag ripping. They can withstand wear and tear and tend to last longer than cotton bags.
Canvas tote bags are also great materials for heat-transferred and screen-printed designs. They give you the freedom to be more creative in making designs that stand out and improve your brand recall.
Cost-Effective Promotional Items
Pens, mugs and umbrellas are often the go-to promotional items because of their cost-effectiveness. They can bring high promotional or advertising value to brands as people tend to use them frequently wherever they go and brands don’t have to spend much for a pen or mug.
You can also gain such cost-effectiveness with tote bags. They are non-woven and don’t undergo a complicated manufacturing process, making them a more affordable option than other bags. Tote bags have large imprint portions that give you abundant room to display your logo, message or any design. They can come in many colours and sizes, which allow you to select the option that best suits your branding. They are also easy to store, ship and distribute to potential customers during trade shows and other events.
More importantly, you won’t go wrong by choosing eco-friendly bags as promotional items. Consumers are becoming more aware of the environmental impacts of plastic bags. Many of them choose to use tote bags, so they can reduce their plastic consumption, especially if they make at least two to three trips to the grocery stores in a week. Since users display these bags to the public frequently, promotional tote bags can produce thousands of impressions for every dollar spent.
If you hope to boost your green marketing initiatives, you have a lot to gain from eco-friendly promotional bags. Get these bags into the hands of your potential customers and you provide them with a tool to reduce their carbon footprint — and this is a big win for the environment and your business as well.
Ready to emphasise your green marketing? Contact us today for a supply of eco-friendly tote bags.