How to Grow Your Brand with Custom Stickers

One of the first reasons to consider printing custom stickers for your business is the simple fact that relatively few other businesses are doing it. The key word here is ‘relatively’ – we still receive orders for custom stickers all the time (especially from repeat customers who have cottoned on to how effective they can be), but those orders would surely be dwarfed by the number of start-ups with a Facebook or Instagram page.

So why is this an advantage? Advertising is about standing out, and while it’s never been easier to advertise online, it’s also never been harder to get yourself noticed amidst the sheer volume of content that is out there. In today’s digital world, a tangible object like a sticker has the simplicity, novelty, and charm that is lacking from online marketing.

Good-quality stickers last a long time, and by a long time, we mean years or even decades. Did you or your friends ever drive your parents crazy by plastering stickers all over your bedroom wall? How long do you think it would take them to fade or fall off by themselves? The long lifespan of stickers gives them a natural advantage over most online advertising, which is ephemeral by nature and requires regular upkeep to stay current and effective. Stickers are far more efficient in terms of cost and labour. If they’re placed in a relatively high traffic area like an office (and that is one of the main places they end up), they will continue raising brand awareness for years to come, no further action required.

Wherever a sticker winds up, it becomes a mini billboard for your brand. To demonstrate, here’s an extremely common story. Say you’re working on a campaign with a company that promotes a given social cause, like helping at-risk youth to stay in school. Not only is it a good cause, but you like the look of the sticker, so you put it on the back of your laptop screen. Three or four years down the line, long after that particular campaign has ended, the sticker is still there, and you still regularly get asked questions about it. That one action has had ongoing benefits for several years now: it’s a great conversation starter; it gives your work computer some character; it means you never pick up the wrong laptop when you’re heading out the door; and most importantly, it continues to promote the message it intended to and the organisation behind that message. 

In addition to custom stickers and labels, T&D Print also offers a range of high-quality corporate gifts from leading global brands. Notebooks from Moleskin, Pierre Cardin, and Ecosia; flasks, luggage, and umbrellas from Swiss Peak; vacuum bottles, tumblers, and backpacks from Camelbak; these are just a few of the prestige items you can have emblazoned with your branding to present as gifts to your corporate networks

T&D Print is the leading manufacturer of self-adhesive labels and custom stickers in New Zealand. We can make high-quality stickers on vinyl, paper with gloss or matt laminate, clear & PET that look great and are extremely cost effective. To speak to one of our friendly team members about ordering your stickers today, send us an email or give us a call via the contact section of our website.

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