OK, so what should I consider for my labels?

Who is my target market? Male or female? What age? Urban or rural? What interests do they have? This will affect the design of your label. Checking competitors on line will give you some idea of the look and feel of the label you want, as well as identifying any niches that aren’t currently filled. If you are selling through retail outlets you may need a barcode on the label.

What are the main features and benefits of my product? Why would people buy my product and not another? Make sure your labels showcase your unique qualities to give people a reason to buy.

What is the selling price of the product? Is my product a commodity item that only needs a basic label or am I aiming for the luxury end of the market and need to spend more to get a premium look.

What physical requirements do I need to consider? How big should the label be? Discreet or do you want to make an impact? Am I using the label as part of the packing, for instance to seal the product? Is the label big enough to have all necessary text legible? How durable does the label need to be – does it have to cope with oil or water, or be exposed to extreme temperatures? How is my label going to be applied – by hand or by machine?

What legal requirements does my label need to meet? Food and cosmetic labels have specific legal requirements, such as ingredient lists. Ask us about these, or check out our other blogs for more information.

Now you’ve worked your way through those, you’ll need someone to help make your ideas come to life, and that’s where T&D Print come in. Our in-house graphic designer can help you with the look of your labels and our print team can suggest the best label materials and processes for your needs. We’re always happy to talk it through and work with you to get the best results for you. Contact us now for a quote.