From being an ice carrier introduced in the 1940s, the humble tote bag has come a long way. It has become one of the most popular alternatives to single-use, environmentally damaging plastic bags.
The tote bag’s eco-friendly materials and affordability make it a valuable promotional item for any brand. If you have made a commitment to sustainability, this product will help you strengthen that pledge.
Eco-Friendly, Reusable Materials
A tote bag is often made of cotton materials or canvas fabrics, which are both sourced from the environment naturally. Both also have a positive environmental impact because of their reusability.
They can easily bear your company logos and designs.
The only drawback with cotton tote bags is they tend to be lightweight. They are reusable, but they should be used only for light items and handled with care to ensure they last for a long time.
Canvas tote bags can carry heavy items for long periods without the worry of the bag ripping. They can withstand wear and tear and tend to last longer than cotton bags.
They give you the freedom to be more creative in making designs that stand out and improve your brand recall.
Cost-Effective Promotional Items
Pens, mugs and umbrellas are often the go-to promotional items because of their cost-effectiveness. They can bring high promotional or advertising value to brands as people tend to use them frequently wherever they go and brands don’t have to spend much for a pen or mug.
You can also gain such cost-effectiveness with tote bags. They are non-woven and don’t undergo a complicated manufacturing process, making them a more affordable option than other bags. Tote bags have large imprint portions that give you abundant room to display your logo, message or any design. They can come in many colours and sizes, which allow you to select the option that best suits your branding. They are also easy to store, ship and distribute to potential customers during trade shows and other events.
More importantly, you won’t go wrong by choosing eco-friendly bags as promotional items. Consumers are becoming more aware of the environmental impacts of plastic bags. Many of them choose to use tote bags, so they can reduce their plastic consumption, especially if they make at least two to three trips to the grocery stores in a week. Since users display these bags to the public frequently, promotional tote bags can produce thousands of impressions for every dollar spent.
If you hope to boost your green marketing initiatives, you have a lot to gain from eco-friendly promotional bags. Get these bags into the hands of your potential customers and you provide them with a tool to reduce their carbon footprint — and this is a big win for the environment and your business as well.
Ready to emphasise your green marketing? Contact us today for a supply of eco-friendly tote bags.
In recent years, sustainability has become a priority for many consumers. A 2018 Nielsen study found that 73 per cent of consumers across the globe say they are willing to change their consumption behaviours to reduce their environmental impact. This has led to companies adopting green practices.
Going green doesn’t mean massive operational changes. If you’re a business owner or manager, here are a few steps you can take to reduce your company’s carbon footprint and that of your customers:
1. Forge partnerships with green vendors
One way to promote sustainability is to ensure an eco-friendly supply chain. Are your raw products sustainably sourced? Do you use energy-efficient tools, machinery or vehicles? Interview vendors about their sustainability efforts and guidelines to see if they can help boost your commitment to sustainability.
2. Promote responsible consumption throughout your product’s life cycle
It’s one thing to design green products, but it’s another to minimise their environmental impact throughout their life cycle. Make sure to consider sustainability for your product’s packaging and disposal.
Start with the product label. Consumers look at it for information on how to use and dispose of a product. Ensure that recycling information and other details on responsible consumption are clearly stated on the label.
Packaging matters, too. Plastic pollution is a pressing global environmental issue. If you’ve been using plastic in your packaging, consider switching to reusable bags or other eco-friendly substitutes.
3. Form a sustainability team in the office
Another way to adopt green business practices is to encourage sustainability within your organisation. Begin with forming a dedicated team for it. Projects for this team could include starting or implementing a more effective recycling program in the office and creating a procurement policy for green office supplies.
This team can also educate and empower the rest of the organisation with informational sessions with local departments of water and power or non-profit environmental organisations. Employees engaging one another can be more effective than sending monthly memos from the top.
4. Choose eco-friendly promotional products
Your commitment to sustainability shouldn’t only be contained to your office and supply chain. It must be communicated to potential customers. You can begin with giving out eco promotional products like bamboo twist pens and tote bags during trade shows. Go paperless or, at least, reduce the use of paper during promotional events. If it’s possible, invest in energy-efficient digital displays for your booth.
5. Formalise your commitment to sustainability
Many organisations shy away from making a formal commitment to eco-friendly practices until they have experienced notable improvements. But an official statement helps inform your customers that you’re doing your part to preserve the environment. This also holds your organisation to a higher standard.
Be mindful, however, not to mislead your customers. Stress that sustainability isn’t a destination but a process that your organisation is willing to go through each day to achieve continuous improvements.
Addressing global environmental issues is a long-term process. Consumers are ready to change their consumption habits to battle against these issues, but they still need businesses to lead the charge.
If you want to start with eco-friendly office and promotional products, T&D is here to help. Give us a call.
Plastic has become a hot topic around the world. The material has inspired several debates regarding its continued use despite the environmental risks it presents. Because plastic is non-biodegradable, it continues to populate landfills and pollute different bodies of water.
Government bodies have taken action by implementing new regulations that limit the use of plastic on the national level. The private sector has also adopted practices to curb its dependence on the offensive material. It is the latter that presents the most promise, especially when the ones leading the trend are small to medium business owners.
The Impact of Small Business in the Promotion of Sustainability
The proactive involvement of business owners in the promotion of sustainable practices champions the cause on a grassroots level. Dairy owners, for instance, have direct contact with their customers which provide familiarity and a sense of community that is inherently absent with supermarket chains. This relationship between the business and the consumer stimulates discussions that can encourage efforts towards strengthening sustainability efforts within the community.
Going Green Improves Business Performance
The use of marketing promotional items to raise brand awareness is nothing new. When used correctly, it effectively advertises your business to existing and prospective customers. With the adoption of sustainability into your business model, how can you responsibly advertise your store? The answer lies with reusable bags.
1. It is a cost-effective advertising technique.
When you invest in eco-friendly bags, you reduce the amount you spend on single-use packaging. The reusability of the former encourages customers to forego the latter. When it bears the name or logo of your dairy, it transforms into a promotional item that is inexpensive and long-lasting.
2. It gives people a positive impression of your store.
The global call for sustainability has made consumers appreciative of even the simplest practices. Switching to reusable bags will give existing and prospective customers a positive impression of your business. This can lead to an increase in sales and an overall improvement of business performance as more consumers support businesses that are environmentally responsible.
3. It integrates your brand in your customers’ daily routines.
A reusable checkout bag made with high-quality materials will be used for purposes other than carrying grocery items. Its integration into your customers’ daily routines improves brand recall and encourages brand recognition in prospective customers. It is also a convenient way to advertise your brand without the usual costs associated with flashier marketing materials.
Reusable bags as promotional materials results in two main outcomes for your store: (1) it strengthens your commitment to sustainability and (2) it promotes your business in a positive light. Both of these will have an impact on your business performance in the long run.
Customised Reusable Bags from T&D Print
T&D Print has high-quality reusable checkout bags that can be customised with your store’s logo for multifunctional advertising. As an established design and print company, we have the equipment and expertise to create personalised bags for your business. Our sales team will gladly assist you with any enquiries you might have about our products and services.
For more information about our reusable bags, call us on 09 438 1194 or send an email to email@example.com. Click here for a quick quote on any of our products and services.
Every business owner wants to grow their company and surpass their competition. This means using different strategies, from enhancing products to improving the company’s marketing efforts. There are several marketing platforms that produce effective results for businesses; one of them is promotional products.
Promotional products can be as small as keychains or as functional as flash drives and a company umbrella. These items have your logo and tagline and are given away to introduce your company and encourage business.
Although many companies focus on online marketing, some of them continue to collaborate with reliable suppliers that produce high-quality promotional merchandise. Why do these items continue to be valuable? Here are four reasons:
Cost-effective and convenient
Promotional merchandise allows you to promote your business while keeping your marketing expenses low. It’s a cost-effective and longer lasting alternative to advertising methods like newspaper ads, radio and TV. These items can also be kept and used for future marketing campaigns.
What makes promotional items valuable when is they become part of daily use. You can add your logo and tagline to shirts, mugs, bags and office supplies. This ensures that customers will see your brand every day, and the familiarity makes it easier for them to contact you.
Instant brand recognition
Building brand awareness is essential for a business. When people are aware of a company, they’re more likely to buy from it in the future. Unlike advertisements from traditional and online platforms, your promotional item will remain in your recipients’ homes or offices for a long time. As a result, they’ll remember your company when they use the freebie.
Fosters customer loyalty
Although it’s inexpensive to make, promotional merchandise is effective in reaching many potential customers. It’s easier for them to learn about your brand if you give them something free with your logo and contacts.
Studies also show that promotional items encourage better recollection and brand recall. According to a 2016 study by the Advertising Specialty Institute, a majority of people are more likely to do business with the companies that give them gifts. Customers who receive freebies also serve as brand ambassadors when they use the items regularly.
Aside from attracting first-time buyers, promotional merchandise is also useful in cultivating relationships with regular customers. Offering personalised items as a token of appreciation helps your clients feel cared for, and they are more likely to continue doing business with your company.
Long-lasting exposure to the brand
Brand visibility is a challenge for many companies, especially with advertisements needing to be adaptable to suit TV, radio, billboard and social media platforms. Promotional merchandise helps give customers a lasting impression of your brand. Applying your logo and tagline to items that people see and use every day helps keep the business at the top of their minds.
Unforgettable brands with T&D Print’s promotional merchandise
T&D Print ensures that your promotional merchandise sends the right message to potential customers. We provide promo products for your marketing campaigns and business giveaways. We offer a wide range of promotional items, including office stationery, shirts, bags and more.
Humans are visual creatures. Several studies over the years have found that the human brain has the ability to retain more information through the use of visuals. Businesses have banked on this through marketing campaigns that involve eye-catching images. By familiarising their target audience with their logo and other branded visuals, business owners can trigger awareness and recall that have the potential to result in sales. But most markets are filled with several products that are similar to one another; standing out has become harder for new brands. By designing product labels that are easily distinguishable from competitors, you are creating a memorable visual that will help your brand be noticed. T&D Print helps brands stand out through its product label services online.
Keep It Simple
Simplicity is key in designing a memorable product label. Incorporating too many design elements will make your label appear cluttered. In keeping the design clean and simple, you are giving your customers all the relevant information without being an eyesore.
Stick to the Brand
Your branding guidelines keep you from straying from your core values. They give your marketing collaterals a consistency that makes it easier for your customers to remember you. Use these guidelines in designing your labels so that those familiar with your brand will recognise your products immediately upon seeing them. This approach also makes the design process easier and simpler.
The influx of sustainable materials has made going green easier for brands. Choosing these types of materials for your packaging is one way of advertising your social responsibility initiatives. With more people choosing brands that practice sustainability, incorporating environmentally friendly materials and practices into the creation process makes you more attractive and marketable.
Keep Up with Trends
Generally speaking, design trends should be avoided. This is because they have a tendency to look dated after a couple of years. However, market trends should be taken into consideration when designing product labels for cosmetics, honey, or any other commodity. The rise of social media as an effective marketing tool has spurred the creation of packaging that is easily shareable online. The ability to go viral these days depends on the product itself and how it looks on the outside.
Think of the Customer
A memorable label thinks of the customer. When designing your labels, consider what your target audience will most likely look at first. By keeping only the necessary details for your label, you are decluttering it for your customers. This also allows you to highlight features or ingredients that are unique to your product.
Make It Fun
As competition in the market becomes fiercer, standing out is necessary for your brand’s survival. A well-designed label is able to catch people’s attention long enough to generate curiosity in your product which has the potential to generate sales. A label that manages to follow branding guidelines but still look fun is hard yet achievable. If you are able to find that balance, you can create a label that inspires brand recall among your customers.
Labels That Sell Your Products
T&D Print understands the power a well-designed product label has in generating sales. This is why we offer clients a labelling service that will help them address their needs. We have worked with businesses across different industries, including cosmetics and food manufacturers. We offer digital label printing services to accommodate each client’s specifications at a lower cost and in a timely manner.
For more information about T&D Print and our wide range of services, call us on (09) 438 1194 or send your enquiries to firstname.lastname@example.org.
The days before barcodes were a slower and maybe more gentle time. The storekeeper would ring each item up separately by hand, then enter the prices one by one on a cash register. At the end of the day, the storekeeper would count his or her inventory by cross-checking the items on hand from the list of purchased goods.
Today, stores and other companies are continuously developing ways to track items and their prices, then check them out faster. All this is made possible thanks to the barcode.
Barcoding has become a popular and economical way of controlling inventory, and industries far and wide use its technology. It gives several benefits to your company, some of which are:
Tracking of items is more accurate when your items have a unique barcode label. Today’s barcode scanners are almost error free, with some scanners registering an error rate of one in 10.5 million scans.
When a staff member encodes inventory data by hand or on a computer spreadsheet, human error inevitably is a factor. This is especially the case when a store handles hundreds of items a day. But with one simple barcode scan, a computer automatically processes the information and updates your inventory right away.
Barcode technology used to be expensive, but the abundance of barcodes and availability of inexpensive equipment have made barcodes affordable for organisations. Each barcode label costs only a few cents, and you can enlist the help of barcode label manufacturers to print barcodes according to your business’ needs.
Barcodes lower your costs. You reduce your overhead and training time associated with labour. Also, you lower your costs for carrying excess inventory since barcodes help you track your stock and help prevent ordering in excess.
Improved inventory control
It’s hard to do business when your staff are not able to track inventory efficiently and accurately. This results in possible over ordering and under ordering and keeping your books in balance can become a nightmare.
Barcoding is an easier way to track an item. Warehouses scan packages as they enter and exit the facility. When the items arrive at the retail store, staff scan the products as they go on shelves or storage. Barcodes also make it easy for workers to store and locate items, as well as make better decisions based on accurate inventory levels.
Quick data gathering
Businesses often have to make quick and accurate decisions based on available inventory data. Handwritten data or inventory information encoded on a computer spreadsheet takes time to process. On the other hand, data obtained through barcodes is easily available, since the information about an item is scanned directly into the inventory database.
Manual counting of inventory is a monotonous process, especially when a business holds hundreds of items. After counting, workers have to repeat the process to minimise data errors. The whole process could take hours to complete. This process almost dissolves with barcoding.
Barcode label solutions with T & D Print
Need a barcode for your items? Or do you need stickers and other labels for your business? Contact T & D Print, one of New Zealand’s trusted barcode label manufacturers. We provide labels and stickers of different sizes that meet your requirements and budgets. We also supply customised promotional materials like bags, lanyards and stationery that will help make your business’ branding more effective. We value product quality and reliability, and we’ll fulfil your requirements with fast turnaround times.
Contact us on 09 438 1194 or email us on email@example.com to get a free quote for your business needs.
Effective marketing strategies are crucial in any business endeavour, regardless of the industry. According to the Ministry of Business, Innovation and Employment, promotion is a major element that influences the purchasing behaviour of consumers and increases brand recognition.
One way to boost the brand of your company is through customised promotional products, which is a cost-effective marketing tactic valuable to both new and existing companies. These are usually daily or novelty products consumers use that have the logo of your business or your brand’s message on them — making them ideal for long-lasting advertisement.
If you feel like your brand needs a little boost, listed below are ways your business will benefit from promotional merchandise suppliers:
Greater exposure of the brand
Brand recognition requires repeated exposure to the company’s logo or slogan. Promotional products work like a business card. Though they may not have your contact details on them, they have the logo and the name of the business, showing off your brand repeatedly to potential customers. For instance, if you hand out 100 products and every one of those is seen by 100 people, you expose your business to 100,000 people. The product helps people remember your brand, especially if it’s something they use every day like a pen or a mug.
Additionally, when other people see a product with the business’s logo, they may ask questions about the business. This creates word-of-mouth opportunities by getting customers excited to talk about your products with their colleagues and friends. This builds interest in your products and services and increases visibility.
Adds personal value to your brand’s marketing message
One added-value quality of promotional products is their highly customisable nature. If you know your clientele well, adding a personal dimension to your promotional products improves your brand’s relatability. Making use of an interesting gift or adding a creative design increases the desirability of the item, to the point that it can become a collectable. Multinational corporations such as McDonald’s and Coca-Cola are experts in creating collectables that appeal to their consumers.
One way to do this is to understand what your customers would appreciate. For example, if you’re in the health and fitness industry, T&D Print has a wide variety of promotional gadgets for sports and leisure. Your customers will use them for their daily physical activities and develop a strong association and familiarity with your brand. If your target market consists of educational professionals, branded stationery and office supplies maybe a better bet.
Customer loyalty and retention
Customer loyalty goes beyond providing amazing products and services. Sometimes, you need to go the extra mile so that they don’t transfer to your competitors. Businesses thrive on meaningful customer relationships and promotional gifts help develop strong bonds between the company and their clients. For example, a thank you gift for an order, even if it’s just a small token, sends a strong message that you appreciate doing business with the client.
Retention is at the heart of every marketing promotion, and often reciprocity works wonders in the business world. People love receiving gifts, which is why promotional products make them happy. When you offer something to your clients for free, the likelihood of them doing business with you again is greater. It’s not because they feel like they owe you, it’s because their gratitude forges a positive link so they don’t feel the need to look to other brands.
A cost-effective marketing solution
Advertisements are one of the most costly marketing strategies out there. From print and radio ads to television commercials, gigantic billboards and online campaigns, businesses have to pay a huge amount of money for space, talent fees and production rates. A single project can take weeks, or even months to finish. The exorbitant expenses scare some business owners who are just starting out.
Promotional merchandise, however, is a marketing solution you can achieve for a lesser amount and a shorter period of time. Once you hand over your product and design preferences to a promotional merchandise supplier, they do all the work for you. There are a tonne of items to choose from and a wide range of prices to suit different budgets. The money that you save on expensive advertising can go to more significant facets of your business. With an excellent promotional marketing strategy, you can easily gain your customer’s trust without breaking the bank.
Make Unforgettable Promotional Products with T&D Print
If you’ve been looking for a business that can help boost your brand with promotional products, you’ve come to the right place.
At T&D Print, we offer custom promotional products for your company. We started out over three decades ago as a small team. All we had was a typewriter, a duplicator and a small client base. Today, we have transformed into a competitive business with efficient digital printing equipment that allows us to give you outstanding branded results for your promotional merchandise.
With fast turnaround times and efficient service, our aim is to provide your business with top quality printed advertising material that will set you apart from your competitors. We carry a variety of industry-specific items that suit an array of business types. Our range of products and services is always changing, so you’ll be able to find something suitable for any customer.
Make the most of your promotional marketing strategy. Get in touch with us today by calling (09) 438 1194 for enquiries.