If you’re in the cosmetic business, then you already know how much packaging matters. The appearance of the product is as important as its features and benefits, so if you’re going to add a cosmetics label, you want it to be on point.

TD Print can help you print your perfect custom cosmetic labels in bulk, with a quick turn-around on your order.

Don’t have a logo or label design yet? We can help. Our Graphic Design Team works with you to make sure you get exactly what you want. You can even bring in your own art, customise one of our designs, or create a design from scratch. We’ll always get your approval before we print.

We’ve put together this easy cosmetic label checklist to help get you on your way.

1. Know your industry guidelines
A cosmetic label that doesn’t adhere to industry regulations could potentially land you in hot water, so it’s essential that you speak to the Environmental Protection Authority and make safe choices around what you do and do not include on your cosmetic labels. At minimum, we recommend that you read their Cosmetics Fact Sheet.

2. Invest in logo that you love

These days, logos are everywhere. Who doesn’t know the Nike tick, or the Starbucks mermaid?

Your logo doesn’t have to be complicated, but if you’re having trouble coming up with an idea, try brainstorming everything that you associate with your brand. Write down every idea. Draw some rough sketches and ask your friends, but ultimately trust your gut.

Once you’ve come up with your big idea, bring it to our designers at TD Print and we will turn your dream into a brilliant logo. 

3. Make sure the text is legible

When we come up with cosmetics labels, less is always more. Refine your message down to the essentials, so you don’t have to skimp on the regulatory details.

You want to have enough room to ensure the text is legible, so customers can read the important information and reach their purchase decision. 

4. Embrace Colour! 

Does your brand have a distinctive colour palette already? Don’t be afraid to include your brand colours in your cosmetic labels.

Labels don’t have to be minimalist or pure black and white. Think about some of your favourite brands and the amazing colours they use.

You want your products to jump off the shelves, and nothing screams “pick me” better than bright and beautiful colours.

Ask our designers how we can include some colour in your design. Whether it’s a little or a lot, colour can be the finishing touch. 

5. Be picky with fonts

People make jokes about Comics Sans for a reason. Your font is going to be with your brand for a long time, and the last thing you want is to grow tired of it within two weeks.

Our designers can help you strike a balance between novelty and enduring style, so your cosmetic labels still look on trend in a year from now. 

6. Tell a story Telling a story with your logo is a subtle form of marketing, but it’s one you don’t want to skip.

Different images affect us in a different way, so ask your friends, customers, and staff what they think about your design before you seal the deal.

TD Print can offer our professional opinion on your logo, and help you make sure it sends the right message.

T&D Print prints cosmetic labels in NZ at great prices! Need a logo or label design? TD Print Graphic can create a custom design for your brand that you will love.
Browse online or contact us today for more information.

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