Effective marketing strategies are crucial in any business endeavour, regardless of the industry. According to the Ministry of Business, Innovation and Employment, promotion is a major element that influences the purchasing behaviour of consumers and increases brand recognition.
One way to boost the brand of your company is through customised promotional products, which is a cost-effective marketing tactic valuable to both new and existing companies. These are usually daily or novelty products consumers use that have the logo of your business or your brand’s message on them — making them ideal for long-lasting advertisement.
If you feel like your brand needs a little boost, listed below are ways your business will benefit from promotional merchandise suppliers:
Greater exposure of the brand
Brand recognition requires repeated exposure to the company’s logo or slogan. Promotional products work like a business card. Though they may not have your contact details on them, they have the logo and the name of the business, showing off your brand repeatedly to potential customers. For instance, if you hand out 100 products and every one of those is seen by 100 people, you expose your business to 100,000 people. The product helps people remember your brand, especially if it’s something they use every day like a pen or a mug.
Additionally, when other people see a product with the business’s logo, they may ask questions about the business. This creates word-of-mouth opportunities by getting customers excited to talk about your products with their colleagues and friends. This builds interest in your products and services and increases visibility.
Adds personal value to your brand’s marketing message
One added-value quality of promotional products is their highly customisable nature. If you know your clientele well, adding a personal dimension to your promotional products improves your brand’s relatability. Making use of an interesting gift or adding a creative design increases the desirability of the item, to the point that it can become a collectable. Multinational corporations such as McDonald’s and Coca-Cola are experts in creating collectables that appeal to their consumers.
One way to do this is to understand what your customers would appreciate. For example, if you’re in the health and fitness industry, T&D Print has a wide variety of promotional gadgets for sports and leisure. Your customers will use them for their daily physical activities and develop a strong association and familiarity with your brand. If your target market consists of educational professionals, branded stationery and office supplies maybe a better bet.
Customer loyalty and retention
Customer loyalty goes beyond providing amazing products and services. Sometimes, you need to go the extra mile so that they don’t transfer to your competitors. Businesses thrive on meaningful customer relationships and promotional gifts help develop strong bonds between the company and their clients. For example, a thank you gift for an order, even if it’s just a small token, sends a strong message that you appreciate doing business with the client.
Retention is at the heart of every marketing promotion, and often reciprocity works wonders in the business world. People love receiving gifts, which is why promotional products make them happy. When you offer something to your clients for free, the likelihood of them doing business with you again is greater. It’s not because they feel like they owe you, it’s because their gratitude forges a positive link so they don’t feel the need to look to other brands.
A cost-effective marketing solution
Advertisements are one of the most costly marketing strategies out there. From print and radio ads to television commercials, gigantic billboards and online campaigns, businesses have to pay a huge amount of money for space, talent fees and production rates. A single project can take weeks, or even months to finish. The exorbitant expenses scare some business owners who are just starting out.
Promotional merchandise, however, is a marketing solution you can achieve for a lesser amount and a shorter period of time. Once you hand over your product and design preferences to a promotional merchandise supplier, they do all the work for you. There are a tonne of items to choose from and a wide range of prices to suit different budgets. The money that you save on expensive advertising can go to more significant facets of your business. With an excellent promotional marketing strategy, you can easily gain your customer’s trust without breaking the bank.
Make Unforgettable Promotional Products with T&D Print
If you’ve been looking for a business that can help boost your brand with promotional products, you’ve come to the right place.
At T&D Print, we offer custom promotional products for your company. We started out over three decades ago as a small team. All we had was a typewriter, a duplicator and a small client base. Today, we have transformed into a competitive business with efficient digital printing equipment that allows us to give you outstanding branded results for your promotional merchandise.
With fast turnaround times and efficient service, our aim is to provide your business with top quality printed advertising material that will set you apart from your competitors. We carry a variety of industry-specific items that suit an array of business types. Our range of products and services is always changing, so you’ll be able to find something suitable for any customer.
Make the most of your promotional marketing strategy. Get in touch with us today by calling (09) 438 1194 for enquiries.