Every business owner wants to grow their company and surpass their competition. This means using different strategies, from enhancing products to improving the company’s marketing efforts. There are several marketing platforms that produce effective results for businesses; one of them is promotional products.
Promotional products can be as small as keychains or as functional as flash drives and a company umbrella. These items have your logo and tagline and are given away to introduce your company and encourage business.
Although many companies focus on online marketing, some of them continue to collaborate with reliable suppliers that produce high-quality promotional merchandise. Why do these items continue to be valuable? Here are four reasons:
Cost-effective and convenient
Promotional merchandise allows you to promote your business while keeping your marketing expenses low. It’s a cost-effective and longer lasting alternative to advertising methods like newspaper ads, radio and TV. These items can also be kept and used for future marketing campaigns.
What makes promotional items valuable when is they become part of daily use. You can add your logo and tagline to shirts, mugs, bags and office supplies. This ensures that customers will see your brand every day, and the familiarity makes it easier for them to contact you.
Instant brand recognition
Building brand awareness is essential for a business. When people are aware of a company, they’re more likely to buy from it in the future. Unlike advertisements from traditional and online platforms, your promotional item will remain in your recipients’ homes or offices for a long time. As a result, they’ll remember your company when they use the freebie.
Fosters customer loyalty
Although it’s inexpensive to make, promotional merchandise is effective in reaching many potential customers. It’s easier for them to learn about your brand if you give them something free with your logo and contacts.
Studies also show that promotional items encourage better recollection and brand recall. According to a 2016 study by the Advertising Specialty Institute, a majority of people are more likely to do business with the companies that give them gifts. Customers who receive freebies also serve as brand ambassadors when they use the items regularly.
Aside from attracting first-time buyers, promotional merchandise is also useful in cultivating relationships with regular customers. Offering personalised items as a token of appreciation helps your clients feel cared for, and they are more likely to continue doing business with your company.
Long-lasting exposure to the brand
Brand visibility is a challenge for many companies, especially with advertisements needing to be adaptable to suit TV, radio, billboard and social media platforms. Promotional merchandise helps give customers a lasting impression of your brand. Applying your logo and tagline to items that people see and use every day helps keep the business at the top of their minds.
Unforgettable brands with T&D Print’s promotional merchandise
T&D Print ensures that your promotional merchandise sends the right message to potential customers. We provide promo products for your marketing campaigns and business giveaways. We offer a wide range of promotional items, including office stationery, shirts, bags and more.