Plastic has become a hot topic around the world. The material has inspired several debates regarding its continued use despite the environmental risks it presents. Because plastic is non-biodegradable, it continues to populate landfills and pollute different bodies of water.
Government bodies have taken action by implementing new regulations that limit the use of plastic on the national level. The private sector has also adopted practices to curb its dependence on the offensive material. It is the latter that presents the most promise, especially when the ones leading the trend are small to medium business owners.
The Impact of Small Business in the Promotion of Sustainability
The proactive involvement of business owners in the promotion of sustainable practices champions the cause on a grassroots level. Dairy owners, for instance, have direct contact with their customers which provide familiarity and a sense of community that is inherently absent with supermarket chains. This relationship between the business and the consumer stimulates discussions that can encourage efforts towards strengthening sustainability efforts within the community.
Going Green Improves Business Performance
The use of marketing promotional items to raise brand awareness is nothing new. When used correctly, it effectively advertises your business to existing and prospective customers. With the adoption of sustainability into your business model, how can you responsibly advertise your store? The answer lies with reusable bags.
1. It is a cost-effective advertising technique.
When you invest in eco-friendly bags, you reduce the amount you spend on single-use packaging. The reusability of the former encourages customers to forego the latter. When it bears the name or logo of your dairy, it transforms into a promotional item that is inexpensive and long-lasting.
2. It gives people a positive impression of your store.
The global call for sustainability has made consumers appreciative of even the simplest practices. Switching to reusable bags will give existing and prospective customers a positive impression of your business. This can lead to an increase in sales and an overall improvement of business performance as more consumers support businesses that are environmentally responsible.
3. It integrates your brand in your customers’ daily routines.
A reusable checkout bag made with high-quality materials will be used for purposes other than carrying grocery items. Its integration into your customers’ daily routines improves brand recall and encourages brand recognition in prospective customers. It is also a convenient way to advertise your brand without the usual costs associated with flashier marketing materials.
Reusable bags as promotional materials results in two main outcomes for your store: (1) it strengthens your commitment to sustainability and (2) it promotes your business in a positive light. Both of these will have an impact on your business performance in the long run.
Customised Reusable Bags from T&D Print
T&D Print has high-quality reusable checkout bags that can be customised with your store’s logo for multifunctional advertising. As an established design and print company, we have the equipment and expertise to create personalised bags for your business. Our sales team will gladly assist you with any enquiries you might have about our products and services.